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Cornell Rollins

Cornell Rollins
diversity bee
vice president, director, manager, coordinator

Accomplished multi-channel marketing / business strategist with comprehensive “concept through implementation” experience across B2B, institutional, consumer and retail markets.  Positions brands for success by leveraging customer insights & analytics to anticipate market opportunities and develop targeted solutions and messaging strategies. Highly effective at collaborative cross-functional  team leadership-  integrating marketing, sales, product, service and operations to optimize ROI in efficiency, profitability, and revenue/ new business growth.

-    Brand positioning strategy and message, customer segmentation and experience
-    Integrated marketing plans, digital and print creative direction and design
-    New product development and introduction, partner marketing and M&A integration
-    Sales acquisition strategies, lead generation programs and conversion campaigns
-    Team leadership across products, sales, service, operations and agency relationships

www.linkedin.com/in/cornellrollins/


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