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Branding plays a huge role in our consumer-based society. The perception you have of companies and the products you purchase tie directly back to how you perceive the brand. Many people only associate branding with large organizations - those that sell goods to consumers or clients. Branding, however, plays a critical role in how you, as an individual, are perceived, especially at work. Whether you are aware of it or not, you have a personal brand - and like a business, you should continually assess, manage, and fine-tune it.

Branding is important for anyone looking to advance in their career or seeking a job. To this end, defining your brand begins with one core element - how you want to be perceived by the outside world. Everything from what you wear, how you present yourself, to your knowledge and your network will define you as a brand. And you do have control over your brand image.

You may not be aware of it, but you are in fact defining and selling yourself as a brand on daily basis, especially on the job. Presenting yourself in a positive light with your managers, working towards a promotion, or simply interacting with colleagues, are all ways in which you showcase yourself as a brand. And if you are on an interview, personal branding comes into play here as well.

Personal branding begins with defining your brand. How do you want others to perceive you? Start with how you present yourself. First impressions count and they are usually made by what you wear. Just like packaging may subconsciously lead you to like one brand over the other, how you dress says a lot about you as a brand. It’s always important to maintain your own style, but you should also dress appropriately for your workplace. And if you want career advancement or are seeking a specific job, dress for that role.

Be mindful of the impression you make. If you aspire to advance in your career, define this as part of your personal branding. Dress accordingly. Maintain a positive attitude. Look to colleagues or other associates who have traits that you would like to align with your own brand, and follow their lead.

Translate your personal brand to your resume, and online profiles from LinkedIn to Facebook. Keep the information consistent throughout all your networks and always up to date. As a general rule, asses continually look at these materials and asses how they are being presented.

Build your network. The old adage, "it’s not what you know but who you know," goes a long way in personal branding. If you are interested in advancing your career, or looking to pursue a job in a new field, connect with influencers in your industry. Attend events and get to know people. If you have an area of expertise, establish yourself as an expert by offering up your insights on blogs, online posts, or if pertinent to your job, articles and published reports. The same holds true for job seekers. Network with prospective employers and promote your brand.

Put your personality in your personal brand. If you have a sense of humor, showcase it. Maintain a positive attitude. And most importantly, be real and always present yourself in the best of light – on and off the job. Remember, you are the brand.



Newest Diversity Featured Jobs
  • Bancroft Career Fair - August 16th


    Bancroft

    Join us at Burlington County Library to learn more about our open positions in the area working in group homes helping individuals with autism and developmental disabilities live fulfilling lives. Interviews are scheduled on-the-spot ...


    City: Westampton


    State: New Jersey

    « Read More »
  • Occupational Therapist - Special Education


    Bancroft

    Bancroft is a leading nonprofit provider of programs and services for individuals with autism, intellectual and developmental disabilities, and those in need of neurological rehabilitation.     • B ...


    City: Cherry Hill


    State: NJ

    « Read More »
  • Human Resources Business Partner


    Bancroft

    Bancroft is currently seeking an HR Business Partner to join our Human Resources department.This position acts as a strategic partner and works collaboratively with employees, managers and the leadership ...


    City: Cherry Hill


    State: NJ

    « Read More »
  • Compensation and Benefits Manager


    Bancroft

    Bancroft, a major human services firm in Southern NJ, is looking for a dynamic Compensation and Benefits Manager to add to our Human Resources team.  This role will be responsible for leading the organization’s compensation ...


    City: Cherry Hill


    State: NJ

    « Read More »
  • Director of Organizational Development


    Bancroft

    Bancroft, a major human services firm operating in NJ, PA and DE, is inviting candidates to apply for its Director of Organizational Development position.  This role will make a positive difference in the lives of our team by lea ...


    City: Cherry Hill


    State: NJ

    « Read More »
  • Administrative Assistant I


    Metropolitan Water District of Southern California

    The Metropolitan Water District of Southern California is a consortium of twenty-six cities and water districts that provides drinking water to nearly 19 million people in Southern California. Metropolitan’s mission is to provid ...


    City: Winchester


    State: Calfifornia

    « Read More »
  • Storekeeper II


    Metropolitan Water District of Southern California

    The Metropolitan Water District of Southern California is a consortium of twenty six cities and water districts that provides drinking water to nearly 19 million people in Southern California. Metropolitan’s mission is to provid ...


    City: Los Angeles


    State: California

    « Read More »
  • Content Designer, Professional Learning Design


    Northwest Evaluation Association (NWEA)

    NWEA™ has an exciting new opening for Content Designer for our Professional Learning Design team. This is a full-time position and candidates may work in our downtown Portland location or be home-based and work remotely from any ...


    City: Portland


    State: Oregon

    « Read More »
  • Vice President of Development


    Friends of the Urban Forest

    The Executive Director is seeking an innovative and accomplished visionary leader to inspire staff, board and volunteers in fundraising. He/she must possess intellectual horsepower and be naturally persuasive and fair, and value accou ...


    City: San Francisco


    State: California

    « Read More »
  • Volunteer Coordinator (LCSW)


    UC Davis Health System

    The Volunteer Coordinator/Patient Navigator (LCSW) coordinates the delivery of volunteer services for the hospice program. In addition, assists the attending physician and the patient in all steps required by the End of Life Option Ac ...


    City: Sacramento


    State: Calfifornia

    « Read More »
  • Cartographic Technician I


    University of Nevada, Reno

    The University of Nevada, Reno is recruiting for a Cartographic Technician I for Nevada Bureau of Mines and Geology. The position will be responsible for producing high-quality maps, data, reports, posters, figures, and other products ...


    City: Reno


    State: Nevada

    « Read More »
  • Sr. Area Loss Prevention Manager


    Seattle Goodwill

          ...


    City: Everett


    State: Washington

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Diversity Critical Hire Jobs
  • Human Resources Business Partner


    Bancroft

    Bancroft is currently seeking an HR Business Partner to join our Human Resources department.This position acts as a strategic partner and works collaboratively with employees, managers and the leadership ...


    City: Cherry Hill


    State: NJ

    « Read More »
  • Tax Manager


    Marks Paneth LLP

    Tax Managers are responsible for directing several engagements simultaneously or sometimes a single large engagement, coordinating and supervising the Tax Seniors and/or Tax Supervisors assigned to the specific engagements. Responsibl ...


    City: Woodbury - Long Island


    State: New York

    « Read More »
  • Bookkeeper - Administration


    Marks Paneth LLP

    Marks Paneth LLP, a premier accounting firm with origins dating back to 1907, is ranked the 30th largest accounting firm in the nation and one of the top 10 largest in the Mid-Atlantic region, as reported by Accounting Today. With a t ...


    City: Manhattan


    State: New York

    « Read More »
  • Vice President of Development


    Friends of the Urban Forest

    The Executive Director is seeking an innovative and accomplished visionary leader to inspire staff, board and volunteers in fundraising. He/she must possess intellectual horsepower and be naturally persuasive and fair, and value accou ...


    City: San Francisco


    State: California

    « Read More »
  • Senior Custodian


    University of California - San Diego

    Under supervision, performs semi-skilled and skilled cleaning of College Residences /Dining Halls facilites, bathrooms, kitchens, suites, and landings. Will operate vacuum cleaners and floor machines. Other duties include damp/dust mo ...


    City: San Diego


    State: California

    « Read More »
  • Software Engineer


    Harris

    Our Radio Access Network system provides air-to-ground and ground-to-air broadband communications. As part of the system, we provide long-range network radios, ground antenna assemblies, ground ancillary equipment, ground beamforming ...


    City: Palm Bay


    State: Florida

    « Read More »
  • Subcontract Financial Analyst


    Harris

    • Subcontract Financial Analyst supports proposal and program teams. • Analyzes supplier proposals to determine whether they are fair and reasonable through Cost/Price Analysis and documents the ana ...


    City: Palm Bay


    State: Florida

    « Read More »
  • Digital Hardware Engineer- Clifton, NJ


    Harris

    • Perform FPGA Design: Architecture, Algorithms, VHDL code generation, VHDL simulation, Synthesis and Device Implementation & Constraints, ...


    City: Clifton


    State: New Jersey

    « Read More »
  • Senior Project Engineer - Roadway Design (Omaha)


    Lamp Rynearson and Associates

    Do you crave a workplace that is collaborative, provides career advancement and fosters a creative learning environment? Lamp Rynearson is made up of experience ...


    City: Omaha


    State: NE

    « Read More »
  • Air Monitoring Specialist


    Puget Sound Clean Air Agency

    The Agency is seeking one regular full-time employee. This vacancy will be filled as an Air Monitoring Specialist I or an Air Monitoring Specialist II depending on education and experience. This position will work within the Te ...


    City: Seattle


    State: Washington

    « Read More »
  • Operator ICell Culture-FDE


    Elanco

    Responsibilities Prepare and operate equipment according to written procedures. Examples include: setup and sterilization of components and process equipment, monitoring equipment parameters and making adjustments to ...


    City: Branchburg


    State: New Jersey

    « Read More »
  • Clinical Assistant Professor of Nursing


    Indiana University - Purdue University Columbus

    ATTENTION FAMILY NURSE PRACTITIONERS - IUPUC   Indiana University-Purdue University Columbus—has delivered high-quality undergraduate and grad ...


    City: Columbus


    State: Indiana

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Featured Diversity Employers
  • University of Virginia


    University of Virginia

    Welcome to Charlottesville, Virginia, home of the University of Virginia, one of the nation's first public universities. Charlottesville was rated by Money Magazine as the best place to live in the United States. ...


    City: Charlottesville


    State: Virginia

    « Read More »
  • University of Massachusetts Amherst


    University of Massachusetts Amherst

    Something To Be Proud Of.For more than 140 years, the University of Massachusetts has provided high quality educational opportunities for Massachusetts residents and for students and faculty from all over the world. U ...


    City: Amherst


    State: Massachusetts

    « Read More »
  • University of Northern Colorado


    University of Northern Colorado

    With our rich history, dedicated faculty, active students and Division I athletic teams, we’re large enough to provide true university opportunities and small enough to treat students as individuals – it’s a place wh ...


    City: Greeley


    State: Colorado

    « Read More »
  • University of Iowa Health Care


    University of Iowa Health Care

    University of Iowa Health Care is a fully integrated academic medical center, uniting the UI Roy J. and Lucille A. Carver College of Medicine, University of Iowa Hospitals and Clinics, and UI Physicians, the largest multi-specialty gr ...


    City: Iowa City


    State: Iowa

    « Read More »
  • UTC - United Technologies Research Center (UTRC)


    UTC - United Technologies Research Center (UTRC)

    United Technologies (UTC) is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Our commercial businesses are Otis elevators and escalato ...


    City: Farmington


    State: Connecticut

    « Read More »
  • Metropolitan Water District of Southern California


    Metropolitan Water District of Southern California

    The Metropolitan Water District of Southern California is a regional wholesaler that delivers water to 26 member public agencies – 14 cities, 11 municipal water ...


    City: Los Angeles


    State: California

    « Read More »
  • NCCI Holdings,Inc


    NCCI Holdings,Inc

    National Council on Compensation Insurance, Inc., based in Boca Raton, FL, manages the nation’s largest database of workers compensation insurance information. NCCI analyzes industry trends, prepares workers compensation insuran ...


    City: Boca Raton


    State: Florida

    « Read More »
  • UTC - United Technologies - Building & Industrial Systems


    UTC - United Technologies - Building & Industrial Systems

    United Technologies (UTC) is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Our commercial businesses are Otis elevators and ...


    City: Farmington


    State: Connecticut

    « Read More »
  • University of Connecticut


    University of Connecticut

    The University of Connecticut is one of the top public research universities in the nation, with more than 30,000 students pursuing answers to critical questions in labs, lecture halls, and the community. Knowledge exp ...


    City: Storrs


    State: CT

    « Read More »
  • University of California - Berkeley


    University of California - Berkeley

    The University of California was chartered in 1868 and its flagship campus — envisioned as a "City of Learning" — was established at Berkeley, on San Francisco Bay. Today the world's premier public university ...


    City: Berkeley


    State: CA

    « Read More »
  • University of California - Santa Cruz


    University of California - Santa Cruz

    The University of California, Santa Cruz, also known as UC Santa Cruz or UCSC, is a public, collegiate university; one of ten campuses in the University ...


    City: Santa Cruz


    State: California

    « Read More »
  • Mass Insight Education (MIE)


    Mass Insight Education (MIE)

    MIE is a national nonprofit at the forefront of education reform dedicated to transforming public schools into high-performing organizations and closing the achievement gap through bold district restructuring and rigorous academic pro ...


    City: Boston


    State: MA

    « Read More »
Friends Of Diversity
  • Lamp Rynearson & Associates


     Lamp Rynearson & Associates

    Leaving a Legacy of Enduring Improvements to Our Community   We act as an extension of your firm as we have for over 55 years. Lamp, Rynearson & Associates, a civil engineering, ...


    City: Omaha


    State: Nebraska

    « Read More »
  • 1st Farm Credit Services


    1st Farm Credit Services

    1stFarm Credit Services, based in Normal, Illinois, is the largest agricultural lender in Illinois. We are part of a nationwide network th ...


    City: Normal


    State: IL

    « Read More »
  • American Diabetes Association


    American Diabetes Association

    The moving force behind the work of the Association is a network of more than one million volunteers, a membership of more than 441,000 people with diabetes, their families and caregivers, a professional society of nearly 16,500 healt ...


    City:


    State:

    « Read More »
  • Buncombe County - North Carolina


    Buncombe County - North Carolina

    Thank you for your interest in employment with the County of Buncombe. Buncombe County wants to find the best qualified people available to serve its citizens. Everyone who applies cannot be hired, but your application will be given e ...


    City: Asheville


    State: North Carolina

    « Read More »
  • Chatham University


    Chatham University

    Now fully coed, Chatham University in Pittsburgh, PA, has over 2,100 undergraduate and graduate students in the School of Health Sciences; the Falk School of Sustainability; and the School of Arts, Science and Business. Chatham seeks ...


    City: Pittsburgh


    State: Pennsylvania

    « Read More »
  • Childrens Healthcare of Atlanta


    Childrens Healthcare of Atlanta

    At Children's, we know kids aren't simply tiny adults. They need specialized pediatric care. Our team makes sure your child is comfortable and happy while in our care. We're committed to making all kids better today and he ...


    City: Atlanta


    State: Georgia

    « Read More »
  • City of Bellevue,Washington


    City of Bellevue,Washington

    Bellevue is the fifth largest city in Washington, with a population of more than 130,000. It is the high-tech and retail center of the Eastside, with more than 130,000 jobs and a downtown skyline of gleaming high-rises.  ...


    City: Bellevue


    State: Washington

    « Read More »
  • Columbia University


    Columbia University

    For more than 250 years, Columbia has been a leader in higher education in the nation and around the world. At the core of our wide range of academic inquiry is the commitment to attract and engage the best minds in pursuit of greater ...


    City: New York


    State: NY

    « Read More »
  • CPS HR Consulting


    CPS HR Consulting

    Established in 1985 as a self-supporting public agency, CPS HR Consulting provides a full range of integrated HR solutions to government and nonprofit clients.Our strategic approach to human reso ...


    City: Sacramento


    State: California

    « Read More »
  • International Data Corporation (IDC)


    International Data Corporation (IDC)

    International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps I ...


    City: Framingham


    State: Massachusetts

    « Read More »
  • Kent State University


    Kent State University

    Kent State University is comprised of eight unique campuses, various college disciplinary programs and many graduate and interdisciplinary programs. This page provides links to the divisions and business units that make Kent State Uni ...


    City: Kent


    State: OH

    « Read More »
  • Lamp Rynearson and Associates


    Lamp Rynearson and Associates

    Founded in 1959, Lamp, Rynearson & Associates has grown to be a multi-disciplinary design firm. Our firm is made up of over 130 talented men and women, providing services from three office locations, Omaha, NE; Fort Collins and La ...


    City: Omaha


    State: Nebraska

    « Read More »