Your next great diversity job awaits you

Enter any job title, skill, company...

Nationwide Search

Enter city, state or zip

Local Search ADVANCED SEARCH
    

The Brand Called You


Branding is big business for companies and organisations, and we all understand the importance of brands. Today, in the age of the individual, we need to create our own brand.  We need to learn, improve, and build our skills so that we have the chance to stand out. The good news is we all have the opportunity to be a brand worthy of remark.

And if we don't brand ourselves, we can rest assured that others will brand us which can be risky. If we don’t make our intentions clear, others may interpret us incorrectly and this could have a detrimental effect on our reputation, our image and the ideas that other people have about us.

Taking control of our own personal branding enables us to:

  •  Differentiate ourselves from others in similar fields
  •  Position ourselves clearly in the minds of others
  •  Focus our message and our mission in this world
  •  Project credibility
  •  Inspire confidence
  •  Develop loyalty
  •  Make positive connections
  •  Build meaningful relationships
  •  

What makes ‘you’ special?

The main outcome of personal branding should be a clear understanding of who we are and what we want to be known for.  It is not enough to be known for what we do in this highly competitive world - we must be known for what we do differently.  We need people to believe that we are the best solution to their problem.  To do this we need to think of new ways to describe ourselves and what we do.

Forget job titles and ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?

Forget job descriptions and ask yourself: What do I do that I am most proud of?

Forget about the standard rungs of progression and ask yourself: What have I accomplished that I can unabashedly brag about?

 

What do ‘you’ want to be famous for?

If you're going to be a brand, you've got to be relentlessly focused and ask yourself:

  •  How can I add value?
  •  What am I really good at?
  •  What special knowledge and skills do I have?
  •  What am I passionate about?
  •  What have I experienced?
  •  What makes me proud?
  •  What can I take full credit for?

There are many ways we can stand out from the crowd including:

  •  Always being dependable, supportive and reliable
  •  Always looking smart, clean and well presented
  •  Always turning up on time and being the last to leave
  •  Offering to help out and make a contribution
  •  Being well prepared and making things look easy through practice
  •  Anticipating and solving problems before they become a crisis
  •  Finding creative ways to save money or reduce waste
  •  Coming up with innovative ideas and making them work in practice
  •  Completing projects on time and within budget
  •  Making contact with people and keeping in touch
  •  Promoting others and referring people to each other

Essential elements of creating a powerful and attractive brand include:

  •  Working well with other people and being a great team player
  •  Being an exceptional expert with passion for what we do
  •  Having a vision and mission that will inspire others
  •  Being a business person focused on achieving desired outcomes

 

Brand ‘you’ strategy

Developing brand ‘you’

The three pillars of a good brand are authenticity, consistency and clarity. Formulating brand ‘you’ is very important as it will serve as the basis for everything that connects people to ‘you’ both logically and emotionally. Image is important and should reflect your core values. 

Packaging brand ‘you’

Companies spend enormous amounts of money on the packaging of their goods and services. Like it or not, people judge products [and people] based in part on appearances. First impressions are vitally important. Things to consider when packaging brand ‘you’ include:

  •  Personal Name / Business Name
  •  Portrait Photograph / Business Logo
  •  Personal Bio / Business Profile
  •  Vision / Mission / Values
  •  Personal Style / Professional Image
  •  Pitch / Positioning / Presentation
  •  Business Card / Literature / Flyers
  •  Social Media Sites / Blog / Website

 

Communicating brand ‘you’

People have got to know about you and your great work. They have got to meet you and see you. If you want people to talk about the wonderful things you do, then you must give them the opportunity to experience you. To achieve this you need to:

  •  Develop a high profile presence on-line
  •  Attend networking meetings and seminars
  •  Connect with people and keep in touch
  •  Get involved with organisations and groups in your field
  •  Deliver talks and presentations
  •  Volunteer to be a guest speaker
  •  Write articles and case studies of your work
  •  Design a blog, write blog posts and comment on other blogs
  •  Post useful links and signpost people to information of interest
  •  Write reviews on books, products and services
  •  Promote local events and activities of interest
  •  Tell your unique story
  •  Make sure everything you do reflects brand ‘you’ favourably
  •  Make your mark and be remarkable!

Adapted and developed from original concept by Tom Peters, The Brand Called You, 2007

 



Newest Diversity Featured Jobs
Diversity Critical Hire Jobs
Featured Diversity Employers
  • University of Virginia


    University of Virginia

    Welcome to Charlottesville, Virginia, home of the University of Virginia, one of the nation's first public universities. Charlottesville was rated by Money Magazine as the best place to live in the United States. ...


    City: Charlottesville


    State: Virginia

    « Read More »
  • University of Nevada,Las Vegas


    University of Nevada,Las Vegas

     In its 50-year history, UNLV has undergone an amazing transformation from a small branch college into a thriving urban research institution of 28,000 students and 3,300 faculty and staff. Along the way, the urban land-grant univ ...


    City: Las Vegas


    State: Nevada

    « Read More »
  • University of Massachusetts Amherst


    University of Massachusetts Amherst

    Something To Be Proud Of.For more than 140 years, the University of Massachusetts has provided high quality educational opportunities for Massachusetts residents and for students and faculty from all over the world. U ...


    City: Amherst


    State: Massachusetts

    « Read More »
  • University of Northern Colorado


    University of Northern Colorado

    With our rich history, dedicated faculty, active students and Division I athletic teams, we’re large enough to provide true university opportunities and small enough to treat students as individuals – it’s a place wh ...


    City: Greeley


    State: Colorado

    « Read More »
  • University of Iowa Health Care


    University of Iowa Health Care

    University of Iowa Health Care is a fully integrated academic medical center, uniting the UI Roy J. and Lucille A. Carver College of Medicine, University of Iowa Hospitals and Clinics, and UI Physicians, the largest multi-specialty gr ...


    City: Iowa City


    State: Iowa

    « Read More »
  • Colorado League of Charter Schools


    Colorado League of Charter Schools

    The Colorado League of Charter Schools is a non-profit, membership organization dedicated to supporting the charter schools in the state. The League is committed to helping these schools reach higher levels of student ...


    City: Denver


    State: Colorado

    « Read More »
  • Raytheon


    Raytheon

    Raytheon: Aspiring to be the most admired defense and aerospace systems company through our world-class people and technology   Raytheon is a technology and innovation leader specializi ...


    City: Waltham


    State: Massachusetts

    « Read More »
  • UTC - United Technologies Research Center (UTRC)


    UTC - United Technologies Research Center (UTRC)

    United Technologies (UTC) is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Our commercial businesses are Otis elevators and escalato ...


    City: Farmington


    State: Connecticut

    « Read More »
  • University of Florida


    University of Florida

    The University of Florida, founded in 1853, is a public, comprehensive university. The 2,000-acre suburban campus is located in Gainesville, 70 miles from Jacksonville.With about 51,000 students, the University of Florida at Gainesvil ...


    City: Gainesville


    State: Florida

    « Read More »
  • Metropolitan Water District of Southern California


    Metropolitan Water District of Southern California

    The Metropolitan Water District of Southern California is a regional wholesaler that delivers water to 26 member public agencies – 14 cities, 11 municipal water ...


    City: Los Angeles


    State: California

    « Read More »
  • UTC - United Technologies - Building & Industrial Systems


    UTC - United Technologies - Building & Industrial Systems

    United Technologies (UTC) is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Our commercial businesses are Otis elevators and ...


    City: Farmington


    State: Connecticut

    « Read More »
  • University of Connecticut


    University of Connecticut

    The University of Connecticut is one of the top public research universities in the nation, with more than 30,000 students pursuing answers to critical questions in labs, lecture halls, and the community. Knowledge exp ...


    City: Storrs


    State: CT

    « Read More »
Friends Of Diversity
  • Lamp Rynearson & Associates


     Lamp Rynearson & Associates

    Leaving a Legacy of Enduring Improvements to Our Community   We act as an extension of your firm as we have for over 55 years. Lamp, Rynearson & Associates, a civil engineering, ...


    City: Omaha


    State: Nebraska

    « Read More »
  • 1st Farm Credit Services


    1st Farm Credit Services

    1stFarm Credit Services, based in Normal, Illinois, is the largest agricultural lender in Illinois. We are part of a nationwide network th ...


    City: Normal


    State: IL

    « Read More »
  • American Diabetes Association


    American Diabetes Association

    The moving force behind the work of the Association is a network of more than one million volunteers, a membership of more than 441,000 people with diabetes, their families and caregivers, a professional society of nearly 16,500 healt ...


    City:


    State:

    « Read More »
  • Brown University


    Brown University

    Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate ...


    City: Providence


    State: Rhode Island

    « Read More »
  • Buncombe County - North Carolina


    Buncombe County - North Carolina

    Thank you for your interest in employment with the County of Buncombe. Buncombe County wants to find the best qualified people available to serve its citizens. Everyone who applies cannot be hired, but your application will be given e ...


    City: Asheville


    State: North Carolina

    « Read More »
  • Chatham University


    Chatham University

    Now fully coed, Chatham University in Pittsburgh, PA, has over 2,100 undergraduate and graduate students in the School of Health Sciences; the Falk School of Sustainability; and the School of Arts, Science and Business. Chatham seeks ...


    City: Pittsburgh


    State: Pennsylvania

    « Read More »
  • Childrens Healthcare of Atlanta


    Childrens Healthcare of Atlanta

    At Children's, we know kids aren't simply tiny adults. They need specialized pediatric care. Our team makes sure your child is comfortable and happy while in our care. We're committed to making all kids better today and he ...


    City: Atlanta


    State: Georgia

    « Read More »
  • City of Bellevue,Washington


    City of Bellevue,Washington

    Bellevue is the fifth largest city in Washington, with a population of more than 130,000. It is the high-tech and retail center of the Eastside, with more than 130,000 jobs and a downtown skyline of gleaming high-rises.  ...


    City: Bellevue


    State: Washington

    « Read More »
  • Columbia University


    Columbia University

    For more than 250 years, Columbia has been a leader in higher education in the nation and around the world. At the core of our wide range of academic inquiry is the commitment to attract and engage the best minds in pursuit of greater ...


    City: New York


    State: NY

    « Read More »
  • CPS HR Consulting


    CPS HR Consulting

    Established in 1985 as a self-supporting public agency, CPS HR Consulting provides a full range of integrated HR solutions to government and nonprofit clients.Our strategic approach to human reso ...


    City: Sacramento


    State: California

    « Read More »
  • Diversity Talent



    As corporate diversity programs and initiatives continue to gain strength and gather momentum across the country, the boundaries of diversity are extending well beyond the more traditional concepts of race and sex to include sexual or ...


    City: Blairsville


    State: Georgia

    « Read More »
  • Harris


    Harris

    Today, Harris is one of the only companies concentrated exclusively on developing the trusted solutions that solve the toughest technology challenges faced by businesses and governments around the world. Its innovative solutions are d ...


    City: Clifton


    State: New Jersey

    « Read More »