The process of writing job posting
The process of writing a job description requires having a clear understanding of the job’s duties and responsibilities. The job posting should also include a concise picture of the skills required for the position to attract qualified job candidates. Organize the job description into five sections: company information, job description, job requirements ( skills) ,benefits and a call to action. Be sure to include additional keywords that will help make your job posting searchable. A well-defined job description will help attract qualified candidates as well as help reduce employee turnover in the long run.
When the right job seeker clicks on your job posting to learn more about the opportunity, you’re one step closer to converting them into an applicant. But if your job posting doesn’t provide them with the right information, or if it doesn’t compel them to apply, they will unfortunately hit the “Back” button instead of applying. With that in mind, your job postings must give your target candidates the information they want and need. The majority of this essential information will be in the job description and skills section of your job posting.
The job description and requirements section of your job posting should provide a clear and concise snapshot of what your open position will entail. For example, describe the essential duties and tasks required to perform by the candidate. You need not list all the tasks! The skills section should describe minimum qualifications and preferred qualifications. This way, job seekers can easily understand the key responsibilities, tasks and skills your job requires. By communicating your expectations clearly, job seekers can make better decisions on whether or not they are qualified to apply.
Job Seekers Beware
Vague Job Description
A job description should always give job seekers a specific idea of what the role involves and what background and skills are required, so that job seekers can determine whether they are well-suited for the position. If the potential employer can’t describe what a job entails a job seeker could become worried. What other topics is the employer not revealing or actually intentionally concealing? Hmmm.
Nebulous job requirements may also signal that the opportunity is a scam.
Scammers will list job requirements that are simple and easily qualify a large group of people. The requirements may be as simple as one year of work experience as an electrician. Reasons for scamming job seekers are many but most are intended to build a pipeline of prospects which the scammer users to market their own products or services. Staffing agencies might use this approach to gather resumes to filter for highly qualified candidates. Once identified these “hot candidates” can be presented to a potential employer as a great discovery – for a price.
- Too Many Requirements in the job posting
While job seekers should be wary of insufficient requirements, they should also keep an eye out for job descriptions with too many requirements. A job description with lots of basic qualifications indicate that the employer truly has no clue what they are seeking. In many cases, the job description is an “approved” HR document.
- One-Sided Job Listings
A job description should be a two-way street, describing not just a litany of what the company needs, but also how the role and company stand to benefit the job seeker.
- If the job spec only talks about what they expect from you and nothing about what they can offer in return, this is a definite indicator of a poor company culture that won’t invest in you and your development.